Wellspring
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Brand Strategy
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“TOGETHER WE FLY”
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio.
Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.
"WHOLEHEARTED COMMUNITY"
Wellspring Group is a Christian discipleship ministry that inspires people to live from full and overflowing hearts. As a mature organization providing transformational impact to their audience, they wanted the quality of their brand identity to match the effectiveness of their work.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Similar to their powerful content, they came to us with a wonderful logo that needed a complimentary design system to surround and support it. The line work, visual rhythm and overflowing nature of the logo became the foundation for the entire design language.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Similar to their powerful content, they came to us with a wonderful logo that needed a complimentary design system to surround and support it. The line work, visual rhythm and overflowing nature of the logo became the foundation for the entire design language.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Similar to their powerful content, they came to us with a wonderful logo that needed a complimentary design system to surround and support it. The line work, visual rhythm and overflowing nature of the logo became the foundation for the entire design language.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
“The team at Proper did a masterful job of propelling our organization into a greater understanding of who we are and then creating a brand image that represents the heart of our ministry. This was done skillfully as they took time to listen, question and ultimately lead us into clarifying what sets us apart in the world.
Jason and Jonathan have alignment of gifts, talents and passion that instill confidence and trust as they lead you to simplify what has previously been complex. Our audience has resonated and celebrated the brand clarity that Proper has provided.”
- Abby Mandella, Managing Director
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Similar to their powerful content, they came to us with a wonderful logo that needed a complimentary design system to surround and support it. The line work, visual rhythm and overflowing nature of the logo became the foundation for the entire design language.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
“The team at Proper did a masterful job of propelling our organization into a greater understanding of who we are and then creating a brand image that represents the heart of our ministry. This was done skillfully as they took time to listen, question and ultimately lead us into clarifying what sets us apart in the world.
Jason and Jonathan have alignment of gifts, talents and passion that instill confidence and trust as they lead you to simplify what has previously been complex. Our audience has resonated and celebrated the brand clarity that Proper has provided.”
- Abby Mandella, Managing Director
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Similar to their powerful content, they came to us with a wonderful logo that needed a complimentary design system to surround and support it. The line work, visual rhythm and overflowing nature of the logo became the foundation for the entire design language.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
“The team at Proper did a masterful job of propelling our organization into a greater understanding of who we are and then creating a brand image that represents the heart of our ministry. This was done skillfully as they took time to listen, question and ultimately lead us into clarifying what sets us apart in the world.
Jason and Jonathan have alignment of gifts, talents and passion that instill confidence and trust as they lead you to simplify what has previously been complex. Our audience has resonated and celebrated the brand clarity that Proper has provided.”
- Abby Mandella, Managing Director
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Similar to their powerful content, they came to us with a wonderful logo that needed a complimentary design system to surround and support it. The line work, visual rhythm and overflowing nature of the logo became the foundation for the entire design language.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
“The team at Proper did a masterful job of propelling our organization into a greater understanding of who we are and then creating a brand image that represents the heart of our ministry. This was done skillfully as they took time to listen, question and ultimately lead us into clarifying what sets us apart in the world.
Jason and Jonathan have alignment of gifts, talents and passion that instill confidence and trust as they lead you to simplify what has previously been complex. Our audience has resonated and celebrated the brand clarity that Proper has provided.”
- Abby Mandella, Managing Director
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong