Local
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Creative Strategy
Visual Identity System
Print Materials
Website Design
Apparel
Environmental Design
Presentation Design
+ illustration by
Kendrick Kidd
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“TOGETHER WE FLY”
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio.
Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.
"Work with what you got"
Local is a team of Change Marketers. They bring consumer-grade marketing to enterprise change initiatives, helping to humanize the workplace experience. They needed their brand identity to grow up in order to match their capability. We set about creating a design system that could express their expertise as well as their personality. Something that would be sharp and approachable at the same time.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We added a set of illustrations to the system to show some personality and whimsy. It was a fun visual puzzle to solve as we directed the drawings of team members' favorite objects using the letters L-O-C-A-L.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We added a set of illustrations to the system to show some personality and whimsy. It was a fun visual puzzle to solve as we directed the drawings of team members' favorite objects using the letters L-O-C-A-L.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We added a set of illustrations to the system to show some personality and whimsy. It was a fun visual puzzle to solve as we directed the drawings of team members' favorite objects using the letters L-O-C-A-L.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We worked with the geniuses at Proper to bring a new identity to life. The result is a brand that properly (sorry) tells the story of where we’re headed: a team of seasoned creatives who make change stick. Filled with playful nods to our people and our passions, our new look is collaborative, spirited, and vital.
- Sheyda Mehrara
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We added a set of illustrations to the system to show some personality and whimsy. It was a fun visual puzzle to solve as we directed the drawings of team members' favorite objects using the letters L-O-C-A-L.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We worked with the geniuses at Proper to bring a new identity to life. The result is a brand that properly (sorry) tells the story of where we’re headed: a team of seasoned creatives who make change stick. Filled with playful nods to our people and our passions, our new look is collaborative, spirited, and vital.
- Sheyda Mehrara
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We added a set of illustrations to the system to show some personality and whimsy. It was a fun visual puzzle to solve as we directed the drawings of team members' favorite objects using the letters L-O-C-A-L.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We worked with the geniuses at Proper to bring a new identity to life. The result is a brand that properly (sorry) tells the story of where we’re headed: a team of seasoned creatives who make change stick. Filled with playful nods to our people and our passions, our new look is collaborative, spirited, and vital.
- Sheyda Mehrara
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We added a set of illustrations to the system to show some personality and whimsy. It was a fun visual puzzle to solve as we directed the drawings of team members' favorite objects using the letters L-O-C-A-L.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We worked with the geniuses at Proper to bring a new identity to life. The result is a brand that properly (sorry) tells the story of where we’re headed: a team of seasoned creatives who make change stick. Filled with playful nods to our people and our passions, our new look is collaborative, spirited, and vital.
- Sheyda Mehrara
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong