DesignClubJazzFirm
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2
Hamburg Inn No.2

Hamburg
Inn No.2

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Creative Strategy
Product Naming
Visual Identity System
Print Materials
Website Design
Plateware, Glasses, and Mugs
Apparel
Exterior Signage

+ interiors by
Smith Hanes Studio

+ photography by
Luke Beard

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“TOGETHER WE FLY”

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio.

Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.

"BECAUSE THE FIRST ONE BURNT DOWN"

Founded in 1948, Hamburg Inn No. 2 is an iconic diner in the Historic Northside of Iowa City. It was deserving of a renovation and brand update to reestablish itself as an essential hospitality offering in a vibrant college town. Plus, they have Pieshakes.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

This project was a field day in digging through the archives – pulling forward and extending what was always quaint, casual, and appropriate for the space.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

This project was a field day in digging through the archives – pulling forward and extending what was always quaint, casual, and appropriate for the space.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

This project was a field day in digging through the archives – pulling forward and extending what was always quaint, casual, and appropriate for the space.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We dusted off the best of what we could find, recreating the heritage Hamburg script and No.2 badge, and making a few new assets to round out the needs for this go-to greasy spoon.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

This project was a field day in digging through the archives – pulling forward and extending what was always quaint, casual, and appropriate for the space.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We dusted off the best of what we could find, recreating the heritage Hamburg script and No.2 badge, and making a few new assets to round out the needs for this go-to greasy spoon.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

This project was a field day in digging through the archives – pulling forward and extending what was always quaint, casual, and appropriate for the space.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We dusted off the best of what we could find, recreating the heritage Hamburg script and No.2 badge, and making a few new assets to round out the needs for this go-to greasy spoon.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

This project was a field day in digging through the archives – pulling forward and extending what was always quaint, casual, and appropriate for the space.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We dusted off the best of what we could find, recreating the heritage Hamburg script and No.2 badge, and making a few new assets to round out the needs for this go-to greasy spoon.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong