DesignClubJazzFirm
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife
FamilyLife

FamilyLife

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Brand Strategy
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“TOGETHER WE FLY”

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio.

Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.

"Families discipling families"

FamilyLife is a discipleship ministry that exists to help families grow together and impact their corner of the world. They have an unwavering belief that family is the greatest untapped resource for bringing good to the world. As they were updating their ministry methodology, they needed an updated look and feel to follow suit.


logo, concepts, graphic design, branding, proper, atlanta design studio

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We designed a brandmark of a house using a capital F letterform reflected back on itself. This symbol is meant to communicate the idea of one home or family mirroring Jesus to another.

digital, graphic design, familylife
logo, concepts, graphic design, branding, proper, atlanta design studiodigital, graphic design, familylife
familylife, print, poster, design

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We designed a brandmark of a house using a capital F letterform reflected back on itself. This symbol is meant to communicate the idea of one home or family mirroring Jesus to another.

brand identity, graphic design, posters, proper, atlanta, familylife
familylife, proper, brand identity studio, logo, symbol
digital, graphic design, familylife
logo, concepts, graphic design, branding, proper, atlanta design studio
familylife, print, poster, design

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We designed a brandmark of a house using a capital F letterform reflected back on itself. This symbol is meant to communicate the idea of one home or family mirroring Jesus to another.

familylife, proper, brand identity studio, logo, symbol
brand identity, graphic design, posters, proper, atlanta, familylife

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

Using the linework from the logo, we created a repeating pattern to symbolize the growth and outward movement of loving neighboring families and communities.

logo, concepts, graphic design, branding, proper, atlanta design studio

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We designed a brandmark of a house using a capital F letterform reflected back on itself. This symbol is meant to communicate the idea of one home or family mirroring Jesus to another.

familylife, print, poster, design
digital, graphic design, familylifefamilylife, proper, brand identity studio, logo, symbol
brand identity, graphic design, posters, proper, atlanta, familylife

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

Using the linework from the logo, we created a repeating pattern to symbolize the growth and outward movement of loving neighboring families and communities.

logo, concepts, graphic design, branding, proper, atlanta design studio

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We designed a brandmark of a house using a capital F letterform reflected back on itself. This symbol is meant to communicate the idea of one home or family mirroring Jesus to another.

digital, graphic design, familylife
familylife, print, poster, designfamilylife, proper, brand identity studio, logo, symbol
brand identity, graphic design, posters, proper, atlanta, familylife

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

Using the linework from the logo, we created a repeating pattern to symbolize the growth and outward movement of loving neighboring families and communities.

digital, graphic design, familylife
logo, concepts, graphic design, branding, proper, atlanta design studio
familylife, print, poster, design

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We designed a brandmark of a house using a capital F letterform reflected back on itself. This symbol is meant to communicate the idea of one home or family mirroring Jesus to another.

familylife, proper, brand identity studio, logo, symbol
brand identity, graphic design, posters, proper, atlanta, familylife

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

Using the linework from the logo, we created a repeating pattern to symbolize the growth and outward movement of loving neighboring families and communities.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong