Aesop
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Creative Strategy
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“TOGETHER WE FLY”
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio.
Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.
"Together, we forge the road ahead"
Aesop is a collaborative of automotive part recyclers looking to grow their businesses through teaming up with other progressive operators. Led by industry experts, they are building scale, offering support systems, developing talent, and promoting the industry on the whole. We partnered with them to create an identity that would communicate the idea of being stronger together.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Inspired by Aesop's Fable No. 53, the name and logo express the notion that strength comes from collaboration and effective partnership.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Inspired by Aesop's Fable No. 53, the name and logo express the notion that strength comes from collaboration and effective partnership.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Inspired by Aesop's Fable No. 53, the name and logo express the notion that strength comes from collaboration and effective partnership.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Referencing the automotive forms of industrial designer, Raymond Loewy, we designed abstracted, geometric car part imagery that could be used as singular assets or together in patterns across different touchpoints.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Inspired by Aesop's Fable No. 53, the name and logo express the notion that strength comes from collaboration and effective partnership.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Referencing the automotive forms of industrial designer, Raymond Loewy, we designed abstracted, geometric car part imagery that could be used as singular assets or together in patterns across different touchpoints.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Inspired by Aesop's Fable No. 53, the name and logo express the notion that strength comes from collaboration and effective partnership.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Referencing the automotive forms of industrial designer, Raymond Loewy, we designed abstracted, geometric car part imagery that could be used as singular assets or together in patterns across different touchpoints.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Inspired by Aesop's Fable No. 53, the name and logo express the notion that strength comes from collaboration and effective partnership.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Referencing the automotive forms of industrial designer, Raymond Loewy, we designed abstracted, geometric car part imagery that could be used as singular assets or together in patterns across different touchpoints.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong